IFW - Istanbul Fashion Week 2011
The Istanbul Fashion Week presented a total of 21 fashion shows from September 7 - 10, 2011 in which 22 designers and 5 brands participated. This trade fair assembled Turkey's leading fashion designers and ready-to-wear brands under one roof (tent) where they could jointly present their designs. For four days, Istanbul sky-rocketed to the pinnacle of the fashion world. The audience of more than 30,000 people was very enthusiastic about the IFW spring/summer 2012 collections. Behind the scenes, more than 1,000 people ensured that the events ran smoothly and successfully.
The 1,500 m² tent landscape was erected and equipped with wooden floors, black interior cladding and air-conditioning in three days. This allowed the visitors to the IFW to enjoy the event in a very comfortable tent ambience. The cladding of the facades was specially produced for this event.
