Presentation of the new VW Passat in RÖDER tents

Volkswagen AG invited guests to attend the unveiling of the new Passat at three different locations in Germany.

In the form of a technology course, the road show informed more than 2,500 major Volkswagen customers about the innovations at a total of twelve events.

Initially, guests were able to test the new saloons and estates during a test drive through landscapes in the Bergisch-Gladbach, Schwielowsee and Tegernsee regions. Following this, guests were informed of the new Passat's innovations in RÖDER tents.

The vehicle's exterior and interior design was impressively displayed in the 150 Dome tent, while the 75 Dome hosted the presentation of the driver assistance systems.

Each dome tent featured two RÖDER BODEGA^_® SP 3M/4M tents as entrance and storage areas.

A total of four domes were used for the two-week road show, which was planned and executed by 1:1 Event Marketing GmbH to ensure a seamless transition from one location to the next.